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Home is where the hearth is

5 July 2012 / Ecosmart Fire


Image:Home is where the hearth is

Luxury hotels around the world are embracing the versatility and ambiance of EcoSmart Fire to create intimate spaces where guests can kick back and relax in front of the fireplace.

The soaring popularity of the boutique hotel in recent times, driven by demand for more intimate, local accommodation experiences, has had an inevitable impact on the luxury hotel design scene.

No longer is it enough to rely on slick modern interiors as a main drawcard. Instead, comfort and practicality are winning through at the high-end of town with the emergence of engaging social spaces, offering a home away from home. And the warmth and ambiance of a real fireplace is often a key drawcard.

“Top end luxury hotels have realised that there’s a great appeal in designs that keep alive the social, local ideas of the traditional hotel,” says Jenny Price, The Fire Company. “We’re seeing the emergence of a series of spaces that are communal and intimate, formal and informal – and that all incorporate the element of fire.”

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